5 questions to... a Specialist MarketingMandy Schnacke-Albrecht, Specialist Marketing

In our format "5 questions to... a Specialist Marketing" we present Mandy Schnack-Albrecht today. She is a Specialist Marketing at Analytik Jena.

What is your name and what is your job at Analytik Jena?
Hello, my name is Mandy-Schnacke-Albrecht, I am Specialist Marketing and have been with Analytik Jena for 1.5 years.

What are your tasks as Specialist Marketing?
The tasks are very versatile. We are there to put the products in the best light and get the most out of them - either within a market launch or for existing products. It's about how to communicate product differentiation and stand out from the competition. Among other things, we focus on specific industries, determine the target group, put together suitable content and thus address the customers in a targeted manner. There are many sub-areas in marketing. We take care of the creation of all print materials, images and product videos, we manage the website, or organize webinars. Marketing is, in addition to sales, the mouthpiece to the customer.

What do you particularly like about working at Analytik Jena?
I think it's great that you work as an interface with different stakeholder groups (e.B. sales, product management, application) and thus also have a lot of responsibility.

What does a typical weekend look like for you?
I love being outside in nature and love hiking. Alone in and around Jena there are many possibilities, whether in the Kernbergen or on the Saale, the landscape here is very varied.

What do you wish for your future at Analytik Jena?
In the marketing team, we are in close contact every day and I am happy when we can meet again in the office after the pandemic without counting how many we are and can smile at each other without a mask.

Thank you very much for the interview!